Professional photographers wear many different hats. They take pictures, yes, but they also often handle marketing, legal issues with contracts and copyrights, complicated customer service issues, and collaboration with many different professionals. Just look at this incredible image of the actress Cate Blanchett in W magazine, @Wmagazine. Cate is the guest editor of the W magazine this month and was also the head of the jury in Cannes Film Festival this year. The photographer Cass Bird took this amazing picture, among others and On Time Elite provided the luxury bus used int he photoshoot.
With so many diverse tasks to manage, communication with clients is key. In this post, we’ll look at 8 things professional photographers should share with their clients.
1 – What Rights Clients Will Have to the Photos
Photograph rights can be confusing. Because we live in a digital age and everyone has constant access to cameras on their phones, tablets, and computers, most clients are now more interested in digital photos than in print photos. And clients may make erroneous assumptions about their legal rights to the photos you take for them.
Share with your clients the explicit rights they have to the photos. You may also want to explain the difference between Copyright and License for Personal Use. If you give them the Copyright, they own all the rights to them and can do whatever they want with them. License for Personal Use gives them much more limited rights.
2 – Professional Photographers Create (Not Re-Create)
It can be helpful for your long-term relationship with your clients to be upfront about what you do. If you’re like many professional photographers, you’ve had requests from clients that you re-create a photo they’ve seen on Pinterest. If you’re tired of these kinds of request, share with your clients that you’re a creator, not a re-creator.
3 – Photoshop Doesn’t Work Miracles
There’s a common misperception out there that Photoshop can fix any problems with a photograph, including changing the colors of the shoes on the model or removing pounds of fat. Share with your clients that while you can use photo editing to enhance the photos, the capabilities of Photoshop are limited, and at some point, editing compromises the photos’ authenticity.
4 – Photo Editing is a Process
Speaking of Photoshop, it’s helpful to share with your clients that editing takes time. After a photo shoot, most clients are anxious to see the final product. Therefore, let your clients know right from the start how much time it will take for you to finish editing. This information will help your relationship with your clients.
5 – You Don’t Give Out RAW Files
Many clients would love to see the RAW files from their photoshoots, but most professional photographers are unwilling to share them. If you’re struggling with how to explain why, consider telling clients that giving out the RAW files is like giving out the rough draft of a book. Rough drafts include misspellings, grammatical errors, organizational problems, and more. Share with your clients that they can trust your professional skills; you want to present them with a polished final product.
6 – Feedback Is Important
After all the hard work involved with photo shoot preparation, the shoot itself, the editing, and uploading of the gallery, it can be disconcerting when you don’t hear a peep out of your clients. Feedback is important, so you should share with your clients that you would appreciate any feedback–both positive and negative–that they’re willing to share with you. Feedback helps you to further hone your craft, and your request for feedback can also help you to earn greater trust from your clients.
7 – Your Pricing
Some professional photographers don’t make their pricing easily accessible because they want to attract as many clients as possible. However, most professionals find that they have the most success in the long run by setting prices that fit their business models, skill levels, and needs. You won’t be able to please everyone by doing this, but clients will appreciate knowing ahead of time how much you charge, and you will feel that you’re fairly compensated for your work.
8 – Professional Photographers Have Expectations for the Shoot
Some clients think that professional photographers should be able to just show up for a shoot and do whatever is asked of them. You know, however, that a successful photoshoot begins with careful preparation. That’s why it’s important that you share your expectations for the photoshoot with your clients. Will a certain time of day produce the best results? What will you need from your client in order to give them the results they’re hoping for? Will you need assistance from a runner or other helper? Share this information, and you’ll end up with a better product and better experience for everyone.
If you want to check out the W magazine article about Cate Blanchett, you can do it here.
If you need a production trailer or bus for your next photo shoot, get in touch with us at On Time Elite. We can provide you with everything you need, from makeup chairs and wardrobe racks to wifi and desk space. We look forward to helping you.
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