Just one viral video can launch your brand into the minds and hearts of people who have never yet had the chance to hear from you.
But what makes a good viral video? And what can you do to increase your odds of launching one? It’s true that the internet is utterly unpredictable, but with a few tips and a bit of luck, you can ride that viral wave.
The following 10 production tips can help you to create viral video content in 2019, and in so doing, reach more potential customers than ever before.
1. Know Your Viral Video Audience
The most effective viral video content does one thing exceptionally well: it understands the people who will not just watch the content but also share it with their social networks. If you don’t know who you’re creating the content for, you can’t shape it to meet their needs, entertain them or fill a void in their lives.
Remember that “the general population” doesn’t exist. It will do you no good to create a video that goes viral with an audience that will never buy your products. Your video should reach a specific demographic, and it should speak to them in the way their best friends speak to them. In order to reach them, you’ve got to know as much about them as possible.
- What music do they listen to?
- What movies do they watch?
- How do they spend their discretionary income?
- What makes them laugh?
With this information, you can fine-tune your content specifically for your target audience.
2. Be Genuine
The world is full of glossy, impersonal marketing. Make yours stand out by being genuine and relatable. Does your video strike a chord because it speaks to their everyday lives? Does it make viewers feel that you “get” them? If so, you’re on the right track.
3. Keep it Contemporary
As you are setting up your shoot, make everything as current as possible. More than any other kind of content, viral content reflects what’s happening now, so use current trends in your wardrobe, makeup, accessories, language and themes.
4. Give a Nod to Pop Culture
In a similar vein, consider ways you can nod to pop culture in your content. As you plan your production, try to find the intersection between what’s happening in pop culture and what’s happening in your target audience’s lives.
For example, if there’s a phrase floating around in pop culture at large, use it in a way that speaks to your specific audience. It will resonate with them, and they’ll send it along to their friends.
5. Keep Your Viral Video Short and Sweet
Viral videos are usually short–think 20 seconds to 3 minutes long. While it’s tempting to create longer videos, especially when you’ve assembled a whole team, aim for impactful, short videos. For maximum efficiency, plan to shoot several videos at a time, using your trailer for wardrobe and makeup changes between shoots.
6. Emphasize Humor and Emotion
People check their social media feeds and pass along favorite videos to take a break from work or study. Provide the humor or emotional punch they’re looking for, and you’ll increase your chances of a viral video.
7. Clarify Your Message
Keep your message as simple as possible. Think about the one message you want to leave with your target audience, and then focus exclusively on conveying that message. Edit out any superfluous or confusing details that detract from your core statement.
8. Get to the Point within the First 8 Seconds
The average attention span is 8.5 seconds, according to a study by Microsoft, so you need to include your very best content right up front. Begin your video with a striking image and impeccable audio so you can turn as many heads as possible.
9. Tailor Your Videos to Specific Platforms
Optimize your video for each platform you’ll publish it on. Requirements and settings differ on Facebook, Twitter, YouTube, Instagram, Snapchat and others. Before you start your shoot, decide which platforms you’ll eventually post the videos on, and make sure your production team knows about all the different specifications.
10. Optimize Your Viral Video for Search Engines
Before you launch your video to the world, make sure it’s optimized for search engines. SEO isn’t just for blog posts and website content; it’s just as important for videos. Research the keywords that most closely align with your content, and include those keywords in your social media posts as well as your metadata.
Here’s to hoping that your next video goes viral! Get in touch with us at On Time Elite to know how we can help.
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