As we come out of the pandemic and vaccinations become more prevalent, more fashion campaigns are being planned out and executed. While we’re still not out of the weeds yet, it’s now a good time for a refresher as to why you need to execute a fashion campaign in NYC. On Time Elite are experts in production assistance and have been on countless sets and tell you exactly what you need in order to pull off a successful fashion campaign!
Direction
It’s important that before you begin planning the logistics. You should figure out which direction you are looking to move the fashion campaign into. If for example, you are looking to release something in time for the summer fashion line, you should have an idea of what clothes and trends you’d like to push for the following season. Start to do the campaign earlier in the year like in the fall or winter before that summer. If you are trying to do something for the fall or winter it’s important to start planning during the warmer months.
So you have everything sorted out by the time you need to shoot and release in time for that seasonal fashion line. It’s also important at this time to pick a location where you want to have your fashion campaign take place. Looking to do a summer campaign, maybe shoot it on a tropical beach? For a fall campaign, you could shoot it around fall leaves. The possibilities are endless. But, it’s important to decide at this point where you would like to have your campaign take place.
Team
It is now important to build out your team. This includes photographers, models, production assistants, and other creatives. Now is the time to contact modeling agencies. You’ll figure out who exactly you’ll be working with and potentially match a model with a photographer who has worked together. During this stage of the planning, you should also have your clothing renderings ready to go. Be sure to send it to someone who will produce the clothes for the shoot.
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Marketing
While you are planning the logistics for the shoot it’s also good to have a marketing plan in place. Figure out which clothing item you want to have as the centerpiece of the seasonal collection. Plan for your shoot to be focused on that piece. Now is a good time to get in touch with your in-house marketing team or freelance marketing team to get them prepared for the fashion campaign. This can be starting to make landing pages for the fashion campaign. Begin making website pages centered around the fashion campaign. So when you are ready to launch you can update the website easily.
Post shoot
After you’ve gotten all of your amazing shots it’s now time to start implementing them into your marketing, whether it’s preparing Instagram ads with these shots or building out Facebook or Google ad campaigns with your creative team and marketing team, it’s now time to get everything ready for the big launch ahead!
Are you interested in learning more about On Time Elite’s production services, including buses? Feel free to schedule a call today!