Planning a commercial shoot an be a daunting task. Below you’ll find a step by step walkthrough of what you should expect to focus on as you plan your commercial photo shoot.
1) Find a Producer
You’ll want to find someone who knows the ins and outs of making commercials and who can help you to achieve your best artistic capabilities while making sure that all of the logistics are taken care of. If you don’t already have a relationship with a producer, it’s common for the ad agency you’re working with to have a relationship with one whom they can set you up with. The producer/photographer relationship is an important one, so if you have worked with a producer you’ve liked in the past, that’s an important relationship to keep.
2) Spend Time on Your Estimate
Often a commercial shoot will have multiple photographers bidding for the work. You want to show the agency that you have the strongest artistic vision and that you’re the most professional candidate. This means knowing what type of budgetary elements are going to into your shoot and being realistic about all of them. If you need to travel, for example, the agency needs to know whether or not you’re going to be charging for travel costs.
3) Gather Your Crew
While you’re creating your estimate and bidding for the job, you should already be thinking about who you want to bring along with you should get the gig. Contact your most trusted circle of professionals and ask them to hold the date for you pending your approval on the job. That way, when the agency approves you as the photographer, your crew will mostly already be in place. Be aware that you may need to get agency approval on personnel and that the pay scale may change from what you estimate to what’s actually approved. Be transparent about this with your crew. Let them know you’re in the process of gathering approval but would love if they could work with you once you know more.
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4) Know Which Crew Members You Need
Every shoot is different. You may need a wardrobe stylist, or a props stylist, or a food stylist. You need to know what this specific project is going to ask for before you can turn to your web of trusted professionals.
5) Find Locations
Every shoot requires a different aesthetic, and location scouting is one of the more important things you’ll do in preparation for the shoot. Pay attention to the overall layout of the space, the lighting it offers, and any issues you see it might cause. Consider whether those issues are things you can overcome or whether, due to them, the space may not work for this particular shoot. Also be aware of any requirements of the owner of the space, such as permitting and insurance.
6) Find Transportation and Amenities
For shoots in New York City, you may find that the perfect location is not close enough to public transportation to expect your crew and talent to find their own way there. In these instances, it’s important that you coordinate transpiration through a professional transportation company. There are several companies within the New York area who specialize in commercial and show business shoots.