Modern Marketing
Modern Marketing can make your marketing dollars go much further.
Things have changed. In the past, if you wanted to announce a sale, you’d take out an ad in the newspaper, print a postcard to mail to your customers, or record a radio announcement. Are you interested in spreading your brand to new potential customers? You could create a television commercial, advertise in magazines, or mail catalogs to people’s homes.
These marketing strategies used to be effective. Most people read newspapers and magazines. They actually spent time flipping through catalogs. They read (most of) their mail.
Today, though, the entire marketing landscape has changed. Telemarketing has gone the way of the landline. Fewer people listen to local radio stations because they can enjoy commercial-free music on Spotify and Pandora. Why would people flip through catalogs when they can curate their own personalized Pinterest boards?
A New Marketing Mindset
The internet caused a seismic shift in the way marketers reach potential customers. In the past, marketers broadcast their messages to the general public and hoped their target audience would be receptive. But it was expensive, in large part because it was nearly impossible to pinpoint precisely which people belonged to the target audience.
Here’s an example. Let’s say you own a pet shop, and you want to advertise dog food. In the old days, you’d send out mailers to the entire community surrounding your shop. Many of your expensive mailers ended up in homes of people who don’t have pets.
With the internet, though, you can make your marketing dollars go much, much further. Not only can you target the people who have pets, but you can turn things around, so they come to you! By producing content that contains essential keywords, potential customers find you on search engines and social media. Think of that. People who are ready to buy your products come looking for you. What could be better?
Forms of Modern Marketing
As we said in the beginning, modern Marketing can make your marketing dollars go much further. Not all types of modern marketing take place online, and that’s a good thing. But when your marketing strategy can be shared online, you find opportunities for going viral.
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Let’s take a look at some of today’s most promising marketing forms.
Social Media
One of the most attractive attributes of social media marketing is that advertisers can tap into people’s personal networks. When a 17-year-old girl shares your ad for prom dresses, you have suddenly reached 435 of her closest 17-year-old friends. Brilliant! And when her mom shares a recipe from your gourmet grocery store’s website, all the other moms in her network see the post and might just click on the link.
Today’s most effective social media campaigns rely heavily on professional images and videos. You can create gorgeous photographs and videos when you have the equipment, tools, and support you need. We can help with that.
Print Ads
Print ads aren’t new, but today’s analytics can help you distribute them much more effectively. And thanks to superior printing technology, your flawless photos, and design layout look better than ever before.
You can even use your print ads to connect people with your online marketing. Print QR codes on posters and brochures, and include hashtags or social media handles on your magazine ads.
Video Marketing
Whether you place your video ads on television, YouTube, social media, or your website, you’ll make an impression with this form of marketing. On social media, video generates 12 times more shares than text and video combined. So don’t underestimate the power of video. We’ve put together a handy guide to help you shoot a successful commercial.
Be creative as you consider ways to market your products and services. Today’s consumers have seen it all–or so they think. When you offer something surprising, new, and different, you’ll turn heads and cash in on the attention.
We can help. Our motorhomes offer everything you need for successful photo and video shoots. Our luxury buses are perfect for hosting tailgates and bringing VIPs in for events. Contact us at On Time Elite to discuss your plans and hold a spot on our schedule. We look forward to working with you!