Freelancing has become an increasingly popular way of earning an income, especially from the comfort of your own home, and who doesn’t want to be in control of their own work situation and be their own boss!? However, it can be daunting to start freelancing as there is a lot of competition and since you are your own boss there is no one way to do your job. So here are several things you need to build out before you start freelancing!
Create a business plan
Building a business plan is one of the easiest places to start as you’ll be able to figure out not only your immediate next steps but also draw out long-term goals. It’s important to know how you are going to make your money, build out your clients, and which services you are going to provide. This is also a good time to build out any other skills to deepen your resume and give more services options for potential clients.
Work portfolio
Once you have a business plan you should put together your portfolio of work that you are willing to show potential clients. This should be some of your best work and work that best represents your skill-set. If you don’t have a lot of work that you’ve done for clients you can also spend some time now to create more projects specifically for your portfolio, even if it is not paid or you are hired by someone to do this work. Also if you have done some work for recognizable brand names in your field it could be good to highlight those in your portfolio as well.
Contacts
At this point, you should build out your contact list and reach out to everyone in your contacts to let them know you are beginning to do freelancing work. You never know who your contacts might know and they could connect you with someone who is in need of your services.
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On top of reaching out to all of your contacts, you should start going to freelancing networking events in your local city. In most cities, there are usually always different networking events that are happening on a regular basis where you could build out your social network and make yourself known to the community. You can also do this on Linkedin too depending on what field of freelancing you would like to go into.
Website
Now that you have a business plan in place you should begin to build a website showcasing your work and somewhere you can direct potential clients to. This website should be very simple and to the point, while also giving the client a crystal clear idea of your work style and portfolio. You can build these websites out with templates from SquareSpace or hire your own freelancer developer to build the website out for you!
Social media
Build out your social media! Different industries are generally focused on certain social media platforms so find out which ones your industry has heavily adopted and make yourself an awesome profile showcasing all of your work! This will often be the first or second impression of someone who finds you online alongside your website so make sure you put your best foot forward. It will give clients not only an idea of who they would be working with professionally but also can give them a taste of who you are as a person.
Freelancing can be challenging at first but it can be extremely rewarding once you build out your clientele and can get consistent work through it!