At On Time Elite we are also a part of all trends, new, old, fresh, avant-garde. You name it we’ve seen it. In the 20 years of experience as an NYC production bus company, we’ve seen trends come and go. As of late have noticed a vital change in the fashion world. Fast fashion is officially declining. Fast fashion is inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. Not only is it perpetuating the idea of wasting money on clothes that you may not even wear, but it also is very bad for the environment. We are privileged enough to shoot alongside VOGUE, INTERMIX, FWRD, and many more titans in the fashion game, and what you are about to read will make you hold on to certain items and dispose of others.
Trends
Fast fashion is defined as trending fashion: remember when suspenders and the god awful gauchos had a moment. Fast fashion is just that, trending, and fleeting fashion. Items that will be “ in season” for a short period of time with a low to the nonexistent chance of revival. This practice has dominated the market since companies like Forever 21, Fashionova, and other brands came into play. The mass production of all these items from ripped denim to latex dressing came and went. So it of course equates to mass sales but you’re looking at shirts that cost about five bucks and pants that only get one wear out of them. Good for a night out but not good in the long run.
Now, what sounds like a better deal to you? Buying a pair of jeans for $200 that lasts you for 10 years, or buying a pair every year for $70? Staple pieces of fashion like a pair of blue jeans or a white button-up shirt are timeless. It’s not only better for your wallet to invest in something that will last long term but is also better for the environment.
Environmental impact
Fast fashion creates a huge negative impact on the environment. According to Earth.org, the fast fashion industry creates double the amount of CO2 then aviation and shipping combined. Fast fashion also creates nearly half a million tons of microplastics each year. As well as 92 million tons of clothing-related waste. Not only is it bad for the environment but more than $500 billion dollars is lost every year. Because of a lack of recycling and clothing utilization, so not only is it bad for the environment but it also results in a lot of wasted money in the long term.
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What can you do to curb the impacts of fast fashion? Well, you can use your fashion budget for staple pieces that are made from high-quality materials and avoid buying into seasonal trends which only exist to keep fast fashion alive. You can also cut your emissions by nearly half if you skip one in six washing loads, washing half loads below 30 degrees, and substituting every sixth dryer usage with open-air drying.
If you’re setting up a fashion shoot or a fashion campaign in NYC. Consider looking at some of On Time Elites buses for fashion shoots. Feel free to schedule a call today to learn more!