No matter the time of year, budgets are an integral part of photoshoots. Your budget will influence every aspect of your shoot, from the date and location to the equipment and team you can hire. But photoshoot budgets differ according to the seasons. Winter photoshoots tend to have smaller budgets than shoots in the summer months.
In the winter months, sessions tend to be shorter because people can only stay out in the cold for so long. The days aren’t as long as they were in the summer, so you don’t have as much time to capture the best light.
You may need different equipment and props in the winter that will also affect your budget. For instance, if you want to keep your team warm (and you do), you’ll probably need a generator and shelter. Depending on your shoot, you’ll need to be very careful with your budget, remembering that you still have to cover all the essentials.
In this blog post, we’ve put together several steps to help you stretch your budget for winter photoshoots.
Negotiate for a Bigger Budget for Your Winter Photoshoot
If you have less work during the winter months, know that most people in the industry are having the same experience. It’s important to remember this when you’re negotiating: many people are willing to work at a discount rather than not work at all. If you’ll be working in a studio, try to work out a deal for the time you’ll be renting the space.
For renting motorhomes, ask if you can get some equipment thrown in for free along with the hours on site. You may also be able to negotiate prices on items that could send you over budget, such as fuel, tolls, travel time, etc. It doesn’t hurt to ask, and you might be surprised by how willing people are to negotiate during the off-season.
Be Careful with Permits
Since you’re already working with a smaller budget, consider how much to spend on permits. If you can shoot and wrap with an optional permit, go for it! Optional permits are free and will give you some breathing room in your budget. If you simply must have a city permit for your shoot, resign yourself to spending $300 on the application alone, but realize you’ll probably end up spending even more than that before everything is said and done.
Consider Your Winter Photoshoot Equipment Requirements
Because the weather can have such a large impact on photoshoots, you’ll need to spend a good chunk of your budget on combatting the cold. When your models and photographers are freezing, chances are good that the results will be unsatisfactory.
Shop around to get the best deal you can on generators and heaters, remembering that rental companies may be more willing to negotiate during the winter months.
Be Flexible with Your Team
You probably have a group of people you normally like to work with, but if your winter budget is exceptionally small, consider being more flexible regarding your team. You may be able to get a deal on a makeup artist who is trying to build his or her portfolio. Also, students and freelancers are more likely to work for less than the professionals you normally use. You can save a great deal of money this way, and you’ll also get an opportunity to build your network.
Start Planning Early
When you’re working with a smaller-than-normal budget, an early start can give you an edge. You’ll have time to shop around, and more spots will be available when you apply for permits. If you wait until the last minute, you may end up paying more for equipment, team members, catering and everything else. So give yourself at least a month to get your winter photoshoots planned.
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