When it comes to advertising, a viable option for many markets is advertising on the side of a bus, also known as bus graphics. Bus graphics can be an extremely effective way to reach a particular market and to increase brand awareness.
However, as with any form of advertising, there are considerations that you should take into account before investing in a bus graphics campaign. For example, it’s important to consider what market you are trying to reach and whether using a bus graphic in a particular locale is going to help you reach that market. A product geared toward rural farmers, for example, would not be well suited to travel within an urban area.
Determining the areas most traveled by age groups, gender groups, or even lifestyle groups can help to determine where a bus graphic would be the most effective for a particular product. It’s important to note that although bus graphics are placed on busses, they are not necessarily made for bus users. The only requirement for a bus graphic to reach a consumer is that the consumer will be within viewing distance of the bus.
Beyond determining if and where your bus graphic will be most effective, it’s also important to invest in a truly eye-catching, truly professional bus graphic. Bus graphics are essentially moving billboards, traveling through and amongst the consuming populous. As we are all aware, our environment is saturated with visual stimuli – each ad competing against a myriad of others for the consumer’s attention. Therefore, if a bus graphic is not designed in manner that is both eye-catching and visual pleasing, it will not be successful.
Eye-catching can go one of two ways: eye-catching because it’s stunningly beautiful and well thought out, or eye-catching because it’s terribly ugly. It goes without saying that you want the former. To achieve this, do not forgo investing in a professional graphic designer. This means hiring someone and trusting their expertise to create graphics, to handle photography, and to create the overall layout of the ad. Photography should be created new and should be created in a professional photo shoot setting with a professional photographer.
Yes, funding the bus graphic traveling on the bus is an investment in and of itself. However, if you don’t also invest in the appearance of that bus graphic, the entire project will be for naught. Consumers today are moving about a world that is inundated with advertising messages, and anything mediocre is readily disregarded.
- Determine your market and where the best location to reach that market is
- Invest in a beautiful graphic created by a designer that will help you to effectively reach your target audience
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Bus wraps are an excellent opportunity to reach a particular demographic in an unexpected way. Investing in a bus wrap puts your message straight on the streets, which is something that will draw attention and drive your message home.